the project
archive.

The brief

Family- and pet-friendly campgrounds with RV sites, tent camping and cabins across three parks. Goal: more visibility, more bookings, one consistent brand.

The challenge 2024

Pathfinder Camp Resorts’ visuals and messaging felt dated, its online presence was inconsistent, and guest retention was limited. The brand needed a modern, trustworthy identity and real, relatable content that made Pathfinder feel approachable and worth booking, along with a major refresh of its annual Winter Camping campaign.

What I did 2024–2026

1. Refreshed Pathfinder’s visual identity across the website and social media channels.
2. Built a full marketing strategy and a year-round content calendar spanning 2024–2027.
3. Grew the social presence of Fort Camping, Parksville and Agassiz with consistent, engaging content — producing photography, reels and UGC-style storytelling that showcased organic campers experience, cabins, RV sites and park amenities.
4. Built and managed a scalable influencer program, delivering 20+ creator campaigns per-year.
5. Wrote SEO-focused blog posts to increase visibility, build trust and improve search rankings.
6. Launched and managed Google Ads campaigns, produced email newsletters and streamlined guest communication.
7. Built a tangible brand presence by creating Pathfinder merchandise, including stickers, mugs, and maps, and partnering with Roots Canada on a Canadian-made apparel collection featuring the Pathfinder brand.
8. Developed a dedicated sub-brand for the annual Winter Camping Program, giving long-stay winter guests a fresh, exclusive experience that made them feel recognized and valued for being part of the season, adding a special touch to their regular camping stay.

The brief

A refillery store in North Vancouver
 offering a wide range of sustainable products and refills.

The challenge

With two locations and an eco-conscious audience, Bare needed a steady flow of content and real reasons to come back — online and in store — to turn one-time refillers into a loyal community.

What I did

1. Designed and maintained the Squarespace website.
2. Planned the yearly content calendar and themed online events, including collaborations with other e-commerce brands.
3. Shot and edited photo and video, and wrote captions and blog posts.
4. Managed the online community across comments and direct messages.
5. Organised seasonal in-store events tied to the content calendar.

The brief

An Indonesian based pre-wedding and wedding photography company headquartered in Jakarta, where every couple's story needed a one-of-a-kind book.

The challenge

Turning thousands of photos into personal, handcrafted keepsakes — at volume, for several couples each month — while keeping every book unique and every client closely involved.

What I did

1. Designed photobook layouts, materials, print specs and packaging for up to five clients a month.
2. Created social media and website content with the design team.
3. Managed the brand across social media, blog and company profile, including hosting an exhibition.
4. Guided clients from the first meeting to the final book delivery.
5. Colour-corrected up to 10,000 RAW photos a month in Lightroom.